Lawyer association
Complete Website Transformation
Project overview
Client: Law firm
Industry: Legal services · Property restitution & ANRP cases
Services: Website redesign · SEO strategy · Content strategy · Paid campaign management · Google Business optimization · CRO · UX/UI
Challenge
The client operates in one of the most competitive legal sectors in Romania — property restitution and ANRP compensation.
Despite having years of legal experience, their old website structure lacked SEO alignment and was not designed for conversion.
To attract qualified leads, the site needed a complete redesign — one that reflected professionalism, expertise, and credibility in the legal niche.
Strategy
1. Complete website redesign (UX/UI + CRO)
Developed a modern, visually clean, and user-friendly interface optimized for conversions.
Built clear user pathways for mobile and desktop users, streamlining contact form submissions.
Created optimized layouts to enhance clarity and reinforce trust through strategic placement of legal service content.
2. SEO & content optimization
Conducted keyword and topic research targeting highly competitive and high-intent keywords (lawyer ANRP, property restitution, compensation measures).
Crafted SEO-optimized content tailored to each service page to improve organic visibility and relevance.
Added clear CTAs, metadata improvements, and structured content designed for long-term growth.
Improved internal linking and technical SEO elements to support crawlability and ranking stability.
3. Launch & performance tracking
Implemented a complete SEO audit to ensure high technical accuracy and content quality.
Monitored organic traffic and keyword rankings to track performance improvements.
Optimized Google Business Profile and local SEO to improve visibility and lead generation in local searches.
Results
First-page ranking on Google for key competitive terms such as lawyer ANRP, property restitution, compensation measures –
achieved within 5–6 months of continuous SEO work.Top 3 position for the main keyword “lawyer ANRP Bucharest” in under 3 months.
Average conversion rate of 4.4% (well above the legal industry average of 2.5–3.5%).
Consistent increase in organic traffic and lead generation, including contact form submissions and direct calls.
Seamless integration of the new design with paid campaigns, enhancing the overall conversion funnel.
Conclusion
This project demonstrates how an integrated digital strategy — combining SEO, UX design, and paid campaigns — can deliver tangible results even in competitive industries.
Through continuous optimization and a cohesive approach, the law firm achieved measurable growth in visibility, conversions, and brand credibility.
It’s a clear example of how strong design, performance tracking, and business alignment can work together to deliver results — even in a complex and highly competitive sector like law.
Testimonial
Client testimonial
I design websites that not only look professional but attract clients and drive measurable business growth.