Building a Scalable Content Infrastructure for Garrett Motion

Challenge

Garrett Motion needed to create an educational content strategy that would:

• Attract and engage the mechanic community while reinforcing brand authority.

• Address the complexity of turbocharger technology in a digestible and informative way.

• Establish a long-term SEO strategy to drive consistent organic traffic.

​

Solution

To meet these objectives, I designed a structured content framework that aligned with both SEO best practices and industry-specific knowledge needs.

​

• Phase 1: Idea Generation - Using SemRush and audience research, I identified the most frequently asked questions from the mechanic community, leading to the creation of 50 targeted article topics focused on high-value queries.

• Phase 2: Technical Validation - Given the complex nature of turbochargers, I ensured all content underwent expert review for accuracy, reinforcing Garrett Motion’s reputation for high-quality educational content.

• Phase 3: Content Creation & Optimization - I worked closely with copywriters and designers to develop engaging, SEO-optimized content, blending technical insights with compelling visual storytelling.

• Phase 4: Publishing & Distribution - I published the finalized content on Garrett Motion’s WordPress platform, leveraging Sprout Social to maximize reach through both organic and paid social campaigns.

• Phase 5: Performance Tracking & Optimization - To ensure continuous success, I monitored engagement metrics, refined content based on SEO performance, and iterated on future content strategy.

Conclusion

Through ongoing analysis and optimization, this content strategy successfully drove high-quality organic traffic to Garrett Motion’s Knowledge Center, strengthening the company’s SEO performance and digital presence.