Garrett Motion
SEO content infrastructure
I helped Garrett Motion build a complete SEO content system from the ground up, including topic research, technical validation, content workflows and publishing operations.
The goal was simple: create a scalable SEO infrastructure that improves rankings, strengthens online authority and supports long-term organic growth.
- Complete topic & keyword research
- Scalable publishing workflows
- SEO-focused content structure
- Performance tracking
Project overview
Garrett Motion needed a scalable SEO content system to support its global growth across the automotive and e-mobility sectors. I designed and implemented a complete SEO infrastructure combining topic research, technical validation, content workflows and analytics reporting.
Challenge
Garrett’s content operation was strong but not scalable. They needed an SEO system that could:
Increase visibility for high-value B2B topics
Ensure technical accuracy across complex product lines
Publish content consistently at scale
Strengthen their leadership position in turbocharger and e-mobility segments
The problem wasn’t a lack of content — it was the lack of an organised, SEO-driven content engine.
Strategy
To build a scalable SEO ecosystem, I designed a five-phase process:
Phase 1 — Topic Research & Keyword Analysis
Identified high-intent, industry-specific topics
Prioritised themes based on search volume, difficulty and business value
SEO workflow overview
Phase 2 — Technical Validation
Collaborated with engineering teams to ensure technical accuracy
Optimised content structure for clarity, depth and compliance with brand standards
Phase 3 — Content Creation & Optimisation
Developed modular SEO formats
Implemented internal linking, CTAs and conversion-focused layouts
Content infrastructure architecture
Phase 4 — CMS Integration & Workflow Design
Built scalable WordPress editorial workflows
Added publishing templates, automation, and quality-control processes
Phase 5 — Performance Measurement & Governance
Built analytics dashboards to track traffic, rankings and engagement
Established long-term governance for editorial priorities and content quality
Results
#1 rankings for priority keywords
See the live articles here.
âś… 50+ SEO optimised articles ready for deployment
âś… Generated 30k+ organic sessions from SEO traffic
âś… Reached #1 rankings for priority industry keywords
âś… Built a scalable SEO content infrastructure aligned with technical and marketing goals
Conclusion
This project shows how a structured, data-driven SEO ecosystem can transform a B2B content operation into a predictable organic growth engine. The new workflow aligned technical accuracy with SEO strategy, enabling Garrett Motion to scale content production, increase organic visibility and drive long-term business impact.
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